When a BID becomes a Super-BID

When a BID becomes a Super-BID

Many many BID’s have been busy adapting over the last few months, but what makes a BID become a Super-BID? One of our Associates has shared some of his recent activities that have gone above and beyond day to day work.

Tom heads up the Hitchin Business Improvement District (BID), which, since 2009, exists to deliver more customers & profit for town centre businesses. The BID also supports its businesses by providing them with a range of benefits and by supporting the management & development of the town. Heartflood recently supported the organisation to gain a strong mandate for work to continue until at least 2024.

The day to day work of the BID already covers a wide range of activities, although Tom and his team have really stepped up to the mark over the past few months, which has resulted in what was already a very effective BID becoming a veritable Super-BID. Just a few examples of the additional activities carried out by the BID include:

  • Negotiation of rent reductions
  • Bulk buying of face masks, sanitizer, hand wipes and perspex screens
  • Opening the Market Place to alfresco dining for restaurants with limited indoor or outdoor space
  • Producing an interactive retail map to allow the public to click on a business and visit their online store
  • Running a series of campaigns to promote town centre businesses
  • Selling business vouchers from the town centre information centre
  • Planning a December Christmas Market which will exclusively feature produce from town centre businesses

Heartflood is formed from a team of Associates, all of whom have considerable experience and cutting-edge skills in the field of Place Management. We are proud of our links to Hitchin and to count Tom amongst our team of expert advisors. Examples such as this remind us why we are so passionate about the vitality of our towns & cities. Whilst nobody is under any illusion about the challenges currently facing our places, we are confident that places like Hitchin remind us of our belief that well-run towns and cities run by passionate, dedicated local managers will continue to thrive into the future.

“Heartflood were there when we needed them, quick to positively respond to queries, demands – and indeed anything we placed before them. The Heartflood people became a real asset, and a proper part of the BID team.”
Mike OlleyGeneral Manager, Westside BID
“We have worked closely with Heartflood since the original development stages of our BID in 2018, with them recently working with us to secure a successful second term. We have always found them to be both attentive to our requirements and able to advise and guide us in a timely and expert manner.”
Jonny NobleChief Executive, Bradford BID
"We were extremely pleased with the work that was carried out by Heartflood, the consultation responses, the comprehensive report evaluation, and the best practice that was recommended. I would highly recommend Heartflood.”
Marcia GreenwoodNorthfield Town Centre BID Manager
“The Heartflood team supported a vibrancy project for Dudley town centre and we received a comprehensive set of recommendations which we have successfully started to implement. We were very impressed with the approach taken, including excellent levels of stakeholder engagement & liaison.”
Zoe Gmaj Economic Growth Officer, Dudley Council
“Heartflood undertook a major project across East Hampshire & Havant, which included a review of 16 town centres, and we were very impressed with both the work of the team and the series of expert recommendations which we received.”
Julie McLatchRegeneration Lead, East Hampshire District Council
“Heartflood recently carried out two projects for the District Council and we found the team to be knowledgeable, adaptable to our requirements and willing to spend a good degree of time on site, all of which helped us achieve a positive outcome.”
Paul JamesEconomic Development Lead, Cotswold District Council
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