Hitchin Destination Plan

Hitchin Business Improvement District

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Assignment brief

Heartflood were commissioned to produce a Destination Plan for Hitchin, including detailed economic and tourism analysis of the area.

Project components

Heartflood provided overall project management around a range of our key skills, which included:

  • Local, regional and national economic analysis
  • Destination and tourism data & benchmarking
  • Stakeholder engagement and input
  • Consumer research

Key outputs

We provided a range of key project outputs, including:

  • Generation of a suite of primary research
  • Analysis to identify priority projects
  • Short, medium and longer-term action plans
  • Recommendations around a bespoke delivery structure